Bergische Universität Wuppertal Fachbereich Mathematik und Naturwissenschaften Angewandte Mathematik - Numerische Analysis

People Research Publications Teaching

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Agenten-basierte Modellierung zur Markteinführung von Fahrzeugen mit alternativen Kraftstoffen

Bachelorarbeit Wirtschaftsmathematik

Betreuung

• Prof. Dr. Matthias Ehrhardt
• Prof. Dr. Michael Günther

Kooperation

• Prof. Dr. Grit Walther, Schumpeter School of Business and Economics

Beschreibung

Schlüsselwörter

Agenten-basierte Modelle, Bass-Diffusion Modelle

Literatur:

1. Agent-based models (Wikipedia)
2. F.M. Bass, A new product growth model for consumer durables, Management Science 36 (1969), 1057-1079.
3. R. Garcia, Uses of agent-based modeling in innovation/new product development research, J. Prod. Innov. Manag. 22 (2005), 380-398.
4. R. Garcia, P. Rummel, J. Hauser, Validating agent-based marketing models using conjoint analysis, J. Business Research 60 (2007), 848-857.
5. R. Garcia, F. Bardhi, C. Friedrich, Overcoming Consumer Resistance to Innovation, MIT Sloan Management Review 48 (2007), 82-88
6. R. Garcia, W. Jager, Agent-based modeling of innovation diffusion, J. Prod. Innov. Manag. 28 (2011), 148-151.
7. V. Mahajan, E. Muller, Y. Wind (eds.), New-Product Diffusion Models, Int. Series in Quantitative Marketing, Springer, 2000.
8. W. Rand, R.T. Rust, Agent-based modeling in marketing: Guidelines for rigor, Int. J. Research Marketing 28 (2011) 181-193.
9. C. van den Bulte, Y.V. Joshi, New product diffusion with influentials and imitators, Marketing Science 26 (2007), 400-421.
10. T. Zhang, S. Gensler, R. Garcia, A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-Based Modeling Approach, J. Prod. Innov. Manag. 28 (2011), 152-168.

Software:

1. Ascape
2. Flame
3. Mason
4. NetLogo
5. Repast
6. SeSAm
7. Swarm